Symposium draws about 70 hopeful entrepreneurs

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POCATELLO -- More than 70 hopeful entrepreneurs and local business representatives flocked Wednesday to Idaho State University's Pond Student Union Building to attend the third annual Women's Business Symposium.

The symposium, which is hosted by the Small Business Development Center in Pocatello, offers both a day-long business expo and six separate breakout sessions, where experts share their knowledge on the different aspects of the business world.

Certified public accountants group Green and Company, the Bank of Idaho and the Cedar Health Center were among the eight local organizations and businesses that staffed booths during the expo.

Tamara Rayborn, an office manager at Green and Company, said Rep. James Ruchti, D-Pocatello, held an interesting breakout session where he explained the legal aspects of starting and running a business.

"He went over issues such as what to do to set (a business) up, and what not to say in an interview," Rayborn said. "One thing he mentioned was to not open yourself up to liability by saying something wrong, and that is so easy to do."

The other five breakout sessions focused on marketing, women and investing, basic business courses, eliminating waste to improve profit and improving people's overall life.

Rayborn stressed the importance of having an attorney on hand whenever someone wants to operate a business.

"You want a lawyer so you don't make a mistake and pay for it later," she said.

Although the symposium is open to the public, Matt Creamer, SBDC's regional director, said a large portion of the roughly 75 attendees were representatives from local businesses.

Some of the businesses represented included the Holiday Inn, Winger's Restaurant and the Bannock Development Corp.

"When people show up with these tables, I think it shows a lot of community pride. ... It's the chance for women business people to network with each other," Creamer said. "We try to provide these opportunities for people in business and the different challenges that they have."

Motivational speaker Jaylynne Twiss delivered the symposium's closing address where one of her recollections involved the time she received her polio vaccine.

Twiss said she spent her childhood in a small New Mexico town where civic services were difficult to come by.

She remembered her teacher, who kept asking her if the polio shot hurt, immediately fainting after the then little girl nodded.

Since that ironic incident, Twiss said she learned a lesson that all women hoping to make more of their lives should learn.

"You live between your own two ears," Twiss said. "That's when I realized that it's not the people around you (that affect your world).

"Like I told my children, 'At some point in your life, you're going to go through some hell.' Very few lives get by unscathed. I'm sure all of you, or most of you, have gone through it. That's (one reason) why you're here."

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